5 Social Media Tips for B2B Businesses that Cost Nothing

New business owners are all in the business of spreading awareness and attracting new customers. Yet many B2B business owners skip social media in favor of outbound email campaigns and traditional advertising. The reasons for opting out of social are usually something like, “Our customers aren’t on social media or don’t care about it.” Yes, they are and yes, they do. Almost the entire planet (3.6 billion people) is on at least one social media platform, and they spend a LOT of time there (145 minutes per day).